Efforts at Countering Violent Extremism (CVE) online have become an important focus for social networks. CVE targets extremist ideologies, tackling them through alternate narratives that focus on peace-building. It is an invaluable tool to supplement counterterrorism strategies worldwide. To identify effective counter-speech on Facebook, ORF conducted a study analysing posts and comments on prominent public pages posting in India. A counter-narrative that emerged and needs to be encouraged was one that appealed to a sense of common decency and humanity. Among the report’s recommendations is that through Facebook’s own messaging and content, users can be encouraged to become a part of an ecosystem that promotes dialogue and community. Against the backdrop of rising hate online, this is one of the first such studies done on the social network in India.
Find the recently released report here.